In March 2020, the EU released its second Circular Economy Action Plan (CEAP), raising the bar from its first CEAP issued five years earlier (where, by the way, all 54 outlined actions got delivered upon, or are currently in implementation). This new plan contains directives for longer lifetimes and better collection, new mandatory requirements on what is allowed in the EU market, including the reduction of (over)packaging; new mandatory requirements on recycled content and biodegradable plastics, with attention to microplastics, and more. There are some directives that apply to services, too, like new legislative initiatives on reuse to substitute single-use packaging (cutlery) in food services. Right now the plan focuses on sparking action in industries where the potential for circularity is high. These sectors include electronics, batteries and vehicles, packaging, plastics, textiles, construction and food, water, and nutrients. The EU is a front-runner in this respect, but this will have consequences in other markets, too, where different circular economy aspects are being promoted. The message is clear – society expects more from business, and will continue to legislate it.